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Boys Are Gross — she said it. we made it.
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Men's care. Coming soon.

Boys are gross.Not for long.

Better habits are coming. Men's care inspired by the things she's been saying all along.

Join the Gross List

The reveal lands here first.

A bearded man with a knowing smile at his bathroom mirror He's in on the joke.
LESS GROSS.SOON.YOU'RE WELCOME.
SHE SAID IT.WE MADE IT.ABOUT TIME.

Sound familiar?

A few things we've heard before.

You said it.
We listened.

01“He says water counts.”

A splash is a start.
Let's not call it a routine.

02“His routine is my routine.”

Your shelf called.
It wants its stuff back.

03“He thinks nobody notices.”

We noticed.
We're working on it.

A little familiar? That's the idea.

The idea is simple.

Keep the guy.
Raise the bar.

Men's care inspired by her honest feedback. Made for his actual life.

He buys it. She gifts it. Everyone's welcome. We're keeping the products under wraps a little longer.

Meet Boys Are Gross